Privacy Policy

1. Introduction

Welcome to MarketScout ("we," "our," or "us"). MarketScout, Inc. is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

By accessing or using MarketScout, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Account registration information (name, email address, company name)
• Payment and billing information
• Profile information and preferences
• Communications you send to us
• Research data, notes, and custom collections you create within the platform

2.2 Automatically Collected Information

When you use our services, we automatically collect:

• Usage data (features accessed, searches performed, time spent on platform)
• Device information (browser type, operating system, IP address)
• Log data (access times, pages viewed, referring URLs)
• Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information from third-party databases and services that we integrate with to provide you comprehensive market research capabilities.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services
• Process your transactions and manage your account
• Send you alerts and notifications you've requested
• Improve and personalize your experience
• Develop new features and services
• Communicate with you about updates, security alerts, and support
• Analyze usage patterns and optimize platform performance
• Prevent fraud and ensure platform security
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (payment processing, data analysis, hosting)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law or to protect our rights and safety
• With Your Consent: When you explicitly authorize us to share your information

5. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Secure data storage and backup procedures

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Data Portability: Request a copy of your data in a portable format
• Opt-Out: Opt out of marketing communications
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at zpope@verticlventures.com

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can control cookie preferences through your browser settings, though this may affect platform functionality.

8. Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information, except where retention is required by law.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: